A leading British fashion label has won an intellectual property (IP) battle after it claimed that a musician had infringed its trade marks in such a way which could have caused “irreparable harm” to the brand.
Burberry UK filed a trade mark infringement suit against US-based recording artist Perry Moise – who was at the time performing under the name Burberry Perry.
The fashion label feared that the musician’s use of their trade-marked name could cause “irreparable harm” to their brand, particularly as the company launched its own digital platform Burberry Acoustics to promote and celebrate up-and-coming musicians in 2007.
Burberry had set up its own channel at the Apple Music Store around the same time, and had its own presence within the music industry.
The US District Court in New York ruled in the label’s favour, preventing the performer from using the company’s name and/or trade marks for the foreseeable future.
However, prior to proceedings, Perry Moise had reportedly already announced via social media that he would be changing his stage name to The Good Perry.
As the recording artist failed to attend Court, the ruling was listed as a ‘default judgement’.